TRACKBALL

Spike
TitleTRACKBALL
ClientNIKE
Product / ServiceNIKE CTR360
CategoryC03. Other Digital Channels
EntrantOGILVY SINGAPORE , SINGAPORE
Entrant Company:OGILVY SINGAPORE, SINGAPORE
Advertising/Web Design Agency:OGILVY SINGAPORE, SINGAPORE

Credits

Brief Explanation

“Syntharoo, Anatomically Engineered Eye Stay, Soft Density TPU.” That’s right. It’s a football boot. When Nike launched the CTR360 football boot in Singapore, they wanted something that could deliver the revolutionary features that make this product the ultimate in ball control. At the time, they had an A4 product sheet. So the brief to us was simple: Beat that! We set about creating an interactive in-store experience: where ball control and product knowledge of the Nike CTR360 was both seamless and seductive. Taking our cue from the Apple Mighty Mouse, we asked ourselves a question: could we achieve the same thing with an actual football? To build a retail installation where people use their feet to control the experience, and demonstrate the importance of total ball control. By successfully controlling the ball, you learned how the Nike CTR360 boot could deliver the control you need when you need it most: in the game.

Credits

Name Company Position
Peter Moss Ogilvy Singapore Executive Creative Director
Melvyn Lim Ogilvy Singapore Creative Director
Xander Lee Ogilvy Singapore Designer
Tan Lui Kun Make Studios Designer
Jack Tan Make Studios Designer
Ong Hon Tat Make Studios Programmer
Lee Xhin Xhin Composer