LEGACY OF PASSIONS

TitleLEGACY OF PASSIONS
BrandKYOWA HAKKO KIRIN
Product / ServiceJONETSU NO KEIFU TV SHOW
CategoryD01. Digitally Led Integrated Campaign
EntrantBILCOM Tokyo, JAPAN
Entrant Company:BILCOM Tokyo, JAPAN
Advertising/Web Design Agency:BILCOM Tokyo, JAPAN
2nd Advertising/Web Design Agency:RANA EXTRACTIVE Tokyo, JAPAN

Credits

Credits

Name Company Position
Takeshi Kamioka Bilcom Executive Creative Director
Shinji Oota RaNa extractive CreativeDirector/Art Director
Hayato Chaki Bilcom TV/Movie Director
Takeharu Ishikawa RaNa extractive Designer
Hiroyuki Sugiyama RaNa extractive Technical Director
Tadashi Nikaido Orange Technical Director
Yusuke Morimoto RaNa extractive Programer
Mari Sasakura RaNa extractive Producer/Director
Kurara Hayakawa Bilcom Account Director
Masahiro Imanaka Orange Flash Engineer
Teturo Ogawa Orange Flash Engineer
No.9 No.9 Sound Design

Brief Explanation

To promote the TV program “JONETSU NO KEIFU”, this digital project expands this program’s web site, Twitter and Youtube. This TV program is introducing the celebrities and their respecter’s mind. On this site, the phrases are judged by user. The popular phrases called “most powerful DNA” are selected, gathered and compiled a database. When you want to produce motivation, only you have to do is tweet “I need a passion word.” on Twitter or this site, then you get the phrases someone submitted to cheer up from this site. This TV program is simulcasted on this web site and Youtube.