Title | LEGACY OF PASSIONS |
Brand | KYOWA HAKKO KIRIN |
Product / Service | JONETSU NO KEIFU TV SHOW |
Category | D01. Digitally Led Integrated Campaign |
Entrant | BILCOM Tokyo, JAPAN |
Entrant Company: | BILCOM Tokyo, JAPAN |
Advertising/Web Design Agency: | BILCOM Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | RANA EXTRACTIVE Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Takeshi Kamioka | Bilcom | Executive Creative Director |
Shinji Oota | RaNa extractive | CreativeDirector/Art Director |
Hayato Chaki | Bilcom | TV/Movie Director |
Takeharu Ishikawa | RaNa extractive | Designer |
Hiroyuki Sugiyama | RaNa extractive | Technical Director |
Tadashi Nikaido | Orange | Technical Director |
Yusuke Morimoto | RaNa extractive | Programer |
Mari Sasakura | RaNa extractive | Producer/Director |
Kurara Hayakawa | Bilcom | Account Director |
Masahiro Imanaka | Orange | Flash Engineer |
Teturo Ogawa | Orange | Flash Engineer |
No.9 | No.9 | Sound Design |
To promote the TV program “JONETSU NO KEIFU”, this digital project expands this program’s web site, Twitter and Youtube. This TV program is introducing the celebrities and their respecter’s mind. On this site, the phrases are judged by user. The popular phrases called “most powerful DNA” are selected, gathered and compiled a database. When you want to produce motivation, only you have to do is tweet “I need a passion word.” on Twitter or this site, then you get the phrases someone submitted to cheer up from this site. This TV program is simulcasted on this web site and Youtube.