RACE ROONEY

TitleRACE ROONEY
BrandASIA PACIFIC BREWERIES SINGAPORE
Product / ServiceTIGER
CategoryD01. Digitally Led Integrated Campaign
EntrantBAND SINGAPORE, SINGAPORE
Entrant Company:BAND SINGAPORE, SINGAPORE
Advertising/Web Design Agency:BAND SINGAPORE, SINGAPORE

Credits

Credits

Name Company Position
Dominique Butler Band Creative Director
TJ Ren Band Associate Creative Director/Copywriter
Dharshana Kumarawatte Band Art Director
Jasmin Lim Band Designer
John Millward Band Digital Director
Ken Goh Band Interactive Designer/Programmer
Owen Huang Band Interactive Designer/Programmer
Margaret Lim Band Account Director
Felicia How Band Account Manager
Nicholas Goodchild Band Account Executive

Brief Explanation

Tiger drinkers are passionate about football. So ever-popular Wayne Rooney was roped in for a TV campaign, complemented with an online-focused experience. Our proposal was a simple online game, in which players raced Rooney for the last bottle of Tiger as in the ad. Traffic was generated through web banners, Tiger’s website, search engine optimisation, emails, print and outdoor ads. The campaign drew: - over 2,000 participants - 195% more total/average per day visits, peaking at almost 12,500 visits - over 65% more traffic than any other campaign in the last 18 months.