Title | RACE ROONEY |
Brand | ASIA PACIFIC BREWERIES SINGAPORE |
Product / Service | TIGER |
Category | D01. Digitally Led Integrated Campaign |
Entrant | BAND SINGAPORE, SINGAPORE |
Entrant Company: | BAND SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | BAND SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Dominique Butler | Band | Creative Director |
TJ Ren | Band | Associate Creative Director/Copywriter |
Dharshana Kumarawatte | Band | Art Director |
Jasmin Lim | Band | Designer |
John Millward | Band | Digital Director |
Ken Goh | Band | Interactive Designer/Programmer |
Owen Huang | Band | Interactive Designer/Programmer |
Margaret Lim | Band | Account Director |
Felicia How | Band | Account Manager |
Nicholas Goodchild | Band | Account Executive |
Tiger drinkers are passionate about football. So ever-popular Wayne Rooney was roped in for a TV campaign, complemented with an online-focused experience. Our proposal was a simple online game, in which players raced Rooney for the last bottle of Tiger as in the ad. Traffic was generated through web banners, Tiger’s website, search engine optimisation, emails, print and outdoor ads. The campaign drew: - over 2,000 participants - 195% more total/average per day visits, peaking at almost 12,500 visits - over 65% more traffic than any other campaign in the last 18 months.