FORMULA-E

TitleFORMULA-E
BrandHONDA MOTOR CO.
Product / ServiceINSIGHT
CategoryA02. Consumer Products
Entrant1-10DESIGN Kyoto, JAPAN
Entrant Company:1-10DESIGN Kyoto, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Credits

Name Company Position
Hiroki Nakamura Dentsu Creative Director
Yoshikazu Nagashima Dentsu Producer
Seitaro Miyachi Dentsu Technical Director
Yusuke Kitani kaibutsu Designer
Syota Hatama kaibutsu Designer
Syojiro Nakaoka Bitztream Sound Designer
Keigo Nakanishi 1-10design Director
Kenichi Nagai 1-10design Programmer
Ikuo Kawai 1-10design Programmer
Yoshihiro Yasuda 1-10design Designer

Brief Explanation

In the game, players compete not in speed but in fuel consumption, operating Honda's eco-car, "Insight." The ecometer in the real car was transplanted faithfully to the game. The realistic behavior interlocked with the accelerator and brake was reproduced. Users can learn how to dive fuel-efficiently through the game. We build realistic spaces on the Web, using 2D and 3D effectively in the expression and reducing drawing loads.