| Title | REXONA MEN SOCCER CITY |
| Brand | UNILEVER CHINA |
| Product / Service | REXONA MEN DEODERANT |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | DREAM WORKER COMMUNICATIONS, CHINA |
| Entrant Company: | DREAM WORKER COMMUNICATIONS, CHINA |
| Advertising/Web Design Agency: | DREAM WORKER COMMUNICATIONS, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Annie Lee | Dream Worker Communications | Group Account Director |
| Joe Lv | Unilever China | Assistant Brand Manager |
| Herman Mao | Dream Worker Communications | Creative Director |
| Woods Sung | Dream Worker Communications | Assistant Director |
| Keven Zhang | Dream Worker Communications | Project Manager |
| Fior Wang | Dream Worker Communications | Media Manager |
| Joan Xie | Dream Worker Communications | Media Executive |
| Rubber Pixy | AKQA Shanghai | Art Director |
| Bob Lv | AKQA Shanghai | Account Director |
| Edward Li | PHD Shanghai | Digital Planning Manager |
| Johan Vakidis | AKQA Shanghai | Executive Creative Director |
This campaign was Rexona's very first endeavor to advertise its male portfolio, aiming to leverage the World Cup fever and quickly drive its brand awareness among the male audience. The campaign features 4 hardcore soccer fans going to South Africa; they were to take Rexona Challenges in 8 days, and to fight for the chance to go to the World Cup Final. All challenge footages and match predictions were published on vblogs each day. While watching the video content, the audience can also cast stakes on the two teams and join the bet to win fan collectibles (PS3, Jerseys ...)