| Title | TAP AND TAKE! |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | ST550/ST500 CAMERA |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Johannes Faeth | Cheil Worldwide | Creative Director |
| Joohee Lee | Cheil Worldwide | Art Director |
| Sang Jun Lee | d-o-e-s | Agency Producer |
| Woo Seok Chung | Repbulic films | Film director |
Samsung introduced the ST550, the world’s first camera with a touch-activated front LCD display. Providing the real experience to real people by using the real camera - that’s the campaign’s core thought. People experienced how easy it is to get the perfect self-portrait and the fun of taking pictures with front LCD display. The microsite is an interactive experience, providing all photos and videos taken by the participants live on location. Watch all photos and videos, learn more about the camera, vote for the best picture, download Wallpaper and Screensaver or follow “Tap and Take” on Facebook and Twitter.