Title | SAMSUNG VANCOUVER 2010 |
Brand | SAMSUNG ELECTRONICS |
Product / Service | WINTER OLYMPIC GAMES |
Category | A01. Corporate Information |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
Joohee Lee | Cheil Worldwide | Art Director |
Andrew Berglund | Cheil Worldwide | Creative Director |
Dong Hyun Choi | Design Fever | Agency Producer |
This is an integrated campaign to create awareness of Samsung's Winter Olympics sponsorship - focus on Samsung's leading edge mobile phone technology through the recruitment of Samsung Mobile Explorers (SME). Recruited internationally to capture the unexpected (WOW) moments via Samsung's flagship mobile device - the Omia II. Each SME team will be armed with an Omnia II to capture and blog the events in Vancouver live from in - and around the Olympics village. Ice Cubes are delivered as a packaging concept. Each cube has sub-level contents which unfold and open to reveal each section of the WOW campaign.