KILL MUSIC

TitleKILL MUSIC
BrandRE:SPECT MAGAZINE
Product / ServiceRE:SPECT MAGAZINE
CategoryD01. Digitally Led Integrated Campaign
EntrantGREY HONG KONG, HONG KONG
Entrant Company:GREY HONG KONG, HONG KONG
Advertising/Web Design Agency:GREY HONG KONG, HONG KONG

Credits

Credits

Name Company Position
Keith Ho Grey Hong Kong Executive Creative Director
Sonic Choy Grey Hong Kong Creative Director
Halo Cheng Grey Hong Kong Senior Copywriter
Tony Chan Grey Hong Kong Senior Copywriter
Kit Chow Grey Hong Kong Art Director
Kenny Wong Grey Hong Kong Multimedia Designer
John Lo Grey Hong Kong TV Producer
Wong Ying Ying Grey Hong Kong Assistant TV Producer
William So Director

Brief Explanation

Downloading music illegally affects music artists worldwide. Therefore, our aim was to come up with an online campaign to stop illegal downloading. We created an online application, which enticed people to illegally download free albums. In the application, an album cover could be seen with the artist on it. As soon as you click on the download button, the cursor turns into a gun and instantly kills the musician. Then our warning message appears telling you that when you download music illegally, you are killing the artist’s life and music industry – just like a murderer.