A HUG A DAY

TitleA HUG A DAY
BrandUNILEVER
Product / ServiceLIPTON MILK TEA
CategoryA02. Consumer Products
EntrantAKQA Shanghai, CHINA
Entrant Company:AKQA Shanghai, CHINA
Advertising/Web Design Agency:AKQA Shanghai, CHINA

Credits

Credits

Name Company Position
Johan Vakidis AKQA shanghai Executive Creative Director
Johan Vakidis/Vincent Cao AKQA shanghai Art Director
Vincent Qin AKQA shanghai Copywiter
Eyrie Yang AKQA shanghai Designer
Joe Cai AKQA shanghai Producer
Kim Jober AKQA shanghai Motion Graphics Designer
Sinyew Tan AKQA shanghai Project Manager
shrek Wang / Chunning Xu AKQA shanghai Creative Developer
Bob Lv AKQA shanghai Group Account Director
Chanel Xu AKQA shanghai Account Executive

Brief Explanation

“A Hug A Day” campaign – A social media application that lives on renren.com. The app is simple, just start a hug chain every day and see how far your hug chain travels within your social circle. We created Video content accompanied these hugs using various characters all linking back to different Milk Tea flavours. There is also a gaming aspect to these hug chains in where users can get magic cards with proof of purchase, and influence the progress of their chains. These magic cards allow users to double their chains, cut other chains and even steal chains to add to their own.