Title | A HUG A DAY |
Brand | UNILEVER |
Product / Service | LIPTON MILK TEA |
Category | A02. Consumer Products |
Entrant | AKQA Shanghai, CHINA |
Entrant Company: | AKQA Shanghai, CHINA |
Advertising/Web Design Agency: | AKQA Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Johan Vakidis | AKQA shanghai | Executive Creative Director |
Johan Vakidis/Vincent Cao | AKQA shanghai | Art Director |
Vincent Qin | AKQA shanghai | Copywiter |
Eyrie Yang | AKQA shanghai | Designer |
Joe Cai | AKQA shanghai | Producer |
Kim Jober | AKQA shanghai | Motion Graphics Designer |
Sinyew Tan | AKQA shanghai | Project Manager |
shrek Wang / Chunning Xu | AKQA shanghai | Creative Developer |
Bob Lv | AKQA shanghai | Group Account Director |
Chanel Xu | AKQA shanghai | Account Executive |
“A Hug A Day” campaign – A social media application that lives on renren.com. The app is simple, just start a hug chain every day and see how far your hug chain travels within your social circle. We created Video content accompanied these hugs using various characters all linking back to different Milk Tea flavours. There is also a gaming aspect to these hug chains in where users can get magic cards with proof of purchase, and influence the progress of their chains. These magic cards allow users to double their chains, cut other chains and even steal chains to add to their own.