| Title | DEDICATED FOLLOWERS OF NO ONE |
| Brand | VOLKSWAGEN GROUP AUSTRALIA |
| Product / Service | VOLKSWAGEN POLO |
| Category | A02. Consumer Products |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Entrant Company: | DDB SYDNEY, AUSTRALIA |
| Advertising/Web Design Agency: | DDB SYDNEY, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Matt Eastwood | DDB Sydney | Executive Creative Director |
| Matt Grogan | DDB Sydney | Creative Director |
| Mark Harricks | DDB Sydney | Creative Director |
| Ramon Rodriguez, Paul Sharp & Mike Burdick | DDB Sydney | Creative Team |
| David Stephen | DDB Sydney | Agency Producer |
| George Kacevski | DDB Sydney | Editor |
| Scott Thomson & Patrice Bougouin | DDB Sydney | Business Management |
| Nick Andrews | DDB Sydney | Strategy |
| Wasabi Digital Production Company | Production |
The brief was to launch the 2010 Volkswagen Polo, an entry-level car with few features unique to the category. So we focussed our insight on Volkswagen’s unconventional approach to engineering—the way they don’t follow what the mainstream Japanese brands are doing, but rather pursue their own answers to design and engineering. We realised the young potential Polo buyers share a similar regard for independent thinking and disregard for trendiness, qualities that make Polo a car “For Dedicated Followers of No One.”