| Title | 2010 FIFA WORLD CUP |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Andres Kiger | Coca-Cola China | Senior Director of Integrated Marketing |
| Wendy Li | Coca-Cola China | Interactive Marketing Director |
| Cissy Chu | Coca-Cola China | Senior Manager - i Marketing |
| Raymond Zhang | Coca-Cola China | Interactive Marketing Manager |
| Wayne Fan, Kevin Zhu, Lynn Xu | wwwins Isobar China | Account Services Team |
| Michelle Yu, Enya Chang | wwwins Isobar China | Project Force Team |
| Amanda Lai | wwwins Isobar China | Planning Team |
| Peter Shen, Tim Doherty, Miya Lee, Denver Qin, Baby Guo, Aben Chen | wwwins Isobar China | Creative Team |
| Mike Chang | wwwins Isobar China | Technical Team |
| Jerry Lee, Jimmy Zhang, Vanilla Chen | wwwins Isobar China | Digital Studio Team |
| Cherry Tang, Robbie Xu, Lolita Zhao | wwwins Isobar China | Media Team |
Coca-Cola was the official sponsor for 2010 FIFA World Cup, the most celebrated event on earth. During this period, the focus was on the goals and the celebrations on the field, therefore a simple yet engaging idea was required. Coke teamed up with major video sites QQ and Ku6 to launch the “Best Celebration of World Cup”, collecting the best celebration moments during the World Cup, and inviting consumers to vote for and share their own best goal celebrations. With this simple mechanic, the campaign attracted 17 million unique participants, generating over 89 million votes during the “celebration” period.