Title | 2010 FIFA WORLD CUP BUD BABES |
Brand | ANHEUSER-BUSCH INBEV CHINA |
Product / Service | BUDWEISER |
Category | A02. Consumer Products |
Entrant | WWWINS ISOBAR Shanghai, CHINA |
Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Rex Wong | Anheuser-Busch InBev China | VP Marketing & New Products |
Vivian Yeh | Anheuser-Busch InBev China | New Media manager |
Jenice Xu | Anheuser-Busch InBev China | Brand Director |
Emilie Zhang | Anheuser-Busch InBev China | Brand Manager |
Daniel Tao, Allen Wang, Amanda Ding, Mark Chen | wwwins Isobar China | Account Services Team |
Michelle Yu, Carrie Wen | wwwins Isobar China | Project Force Team |
Amanda Lai | wwwins Isobar China | Planning Team |
Peter Shen, Tim Doherty, Ciacia Hu, Aben Chen | wwwins Isobar China | Creative Team |
Jerry Lee, Jimmy Zhang | wwwins Isobar China | Digital Studio |
Mike Chang | wwwins Isobar China | Technical Team |
Cherry Tang, Phoenix Tong, Lolita Zhao | wwwins Isobar China | Media Team |
Budweiser promoted their official sponsorship of 2010 FIFA World Cup by leveraging a common interest of football fans and beer drinkers - babes. A multi-touchpoint approach was adopted, collaborating with popular SNS Youku (largest video site) and Sina (largest portal) to recruit and amplify during the video upload/voting period, providing the ultimate display platform for the Bud Babe contestant online and offline talent shows. The site housed the innovative IVR personal reminder and daily updated Bud Babes blogs provided a richer experience through more customized interactivity. Over 11,000 contestants participated and more than 42 million total votes were generated.