| Title | SEND A HOLIDAY MESSAGE TO YOUR HERO |
| Brand | LG ELECTRONICS |
| Product / Service | HOLIDAY CAMPAIGN |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | LEO BURNETT KOREA Seoul, KOREA |
| Entrant Company: | LEO BURNETT KOREA Seoul, KOREA |
| Advertising/Web Design Agency: | LEO BURNETT KOREA Seoul, KOREA |
| 2nd Advertising/Web Design Agency: | SUGARCUBE Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yeonjeong Cho | LG Electronics | Senior Manager |
| Jinny Lee | LG Electronics | Deputy Section Chief |
| Youmi Cho | Arc Worldwide | General Manager |
| Soohee Yang | Arc Worldwide | Creative Director |
| Junyoul Shin | Arc Worldwide | Account Executive |
| Kiyoung Park | Sugarcube | Executive Producer |
Due to the economic recession in 2009, a lot of us were having a hard time. Needless to say, we all could use some encouragement, especially around the holiday season, a time of festivities and best wishes for the future. Therefore, we came up with a hero who, we believe, has the power to make your life good. A hero is the one who stands by you wherever you are and makes you smile whenever you feel blue. “Send a Holiday Message to Your Hero” It is time to show your love.