| Title | A ROOM TO FLUSH AWAY YOUR TROUBLES |
| Brand | SSP CO. |
| Product / Service | SURULAC LAXATIVE |
| Category | A02. Consumer Products |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | HAKUHODO DY INTERSOLUTIONS Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| MASAAKI FUKUOKA / HIROKI NAGASAWA | HAKUHODO / Hakuhodo DY intersolutions | Creative Director |
| KAZUMINE KOSHI | Hakuhodo DY intersolutions | Director |
| YASUTO HARA / HISATAKA ENDO | Hakuhodo DY intersolutions | Producer |
| HIROSHI BITO | COM co. | Art Director |
| TOMOYUKI KUBOTO | COM co. | Technical Director |
| HIROTAKA GOTO / HIJIRI KAWAHARA | COM co. | Production Manager |
| HIDEKI UEDA | COM co. | Interactive Designer |
| SHIZUO TANI | COM co. | Designer |
| KAZUYUKI NORIMATSU | COM co. | Systems Engineer |
| TOMOKI TAKEISHI | Hakuhodo DY intersolutions | Mobile Director |
| YOKO HIRANO / KIYOKO OKUBO | Hakuhodo DY intersolutions | Asistant Director |
| KENTARO SASAKI | HAKUHODO | Account Director |
| YOKO KONDO / KAORI TAKAHASHI | HAKUHODO | Account Executive |
| KENJI ONOZATO / KIKUKO URASHIMA | SSP CO. | Advertiser's Supervisor |
In the modern society, constipation and stress are inseparable. Focusing our attention on this point, we created a user-generated website in the motif of a restroom. We aimed to let people release their stress accumulated from daily life on to the website; the posted text is written out on to the toilet paper and can be flushed down the toilet bowl. A roll of toilet paper extends one meter up into the sky for every post made. In just ten days, 5000 posts were made, and the length of the toilet paper exceeded the highest mountain in Japan, Fuji.