| Title | SUPERMAN |
| Brand | CATHAY LIFE INSURANCE |
| Product / Service | LIFE INSURANCE |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Name | Company | Position |
|---|---|---|
| Gina Liu | Y&R and Wunderman Taiwan | Business Director |
| Nelly Yoe | Y&R and Wunderman Taiwan | Associate Account Director |
| Joyce Shih | Y&R and Wunderman Taiwan | Associate Account Director |
| Phil Liu | Y&R and Wunderman Taiwan | Creative Director |
| Eason Yu | Y&R and Wunderman Taiwan | Senior Designer |
The Life Insurance is designed for the family member who response the economy. Cathay life set a website 〝 Superman Filling Station〞 Including 5 videos spread out by banner ad. , Youtube , EDM and other ways to attract people. Each video has a man in black to point the members burdens, those like supporting old parents, raising the young children by oneself, home purchase loans, preparing the retire pension, supporting the whole family. The website is in order to make a gesture of goodwill and tell them there is a life insure product made for their plight.