| Title | DDTV |
| Brand | ADIDAS CHINA |
| Product / Service | ADIDAS |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Benjamin Guan | Ogilvy One Shanghai | Art Director |
| Beck Yang | Ogilvy One Shanghai | Art Director |
| Natalie Lam | Ogilvy One Shanghai | Art Director |
| Marcus Zhu | Ogilvy One Shanghai | Copywriter |
| Leon Lee | Ogilvy One Shanghai | Project Director |
| Bright Yu | Ogilvy One Shanghai | Digital Artist |
| Alister Leong | Ogilvy One Shanghai | Account Director |
| Lizzy Yao | Oglvy One Shanghai | Associate Account Director |
Objective: To promote adidas’ annual basketball summer league, and dramatize the 3 day finale when NBA stars Dwight Howard and Derrick Rose came to Shanghai to hang out with their fans. Concept: We created DDTV, China’s first ever 3 day, live, interactive television online for fans to watch all the action in Shanghai, after a heated summer league with 1200 teams competing Target audience 16-20 year old male teen basketball fans in China