Title | DDTV |
Brand | ADIDAS CHINA |
Product / Service | ADIDAS |
Category | D01. Digitally Led Integrated Campaign |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
Benjamin Guan | Ogilvy One Shanghai | Art Director |
Beck Yang | Ogilvy One Shanghai | Art Director |
Natalie Lam | Ogilvy One Shanghai | Art Director |
Marcus Zhu | Ogilvy One Shanghai | Copywriter |
Leon Lee | Ogilvy One Shanghai | Project Director |
Bright Yu | Ogilvy One Shanghai | Digital Artist |
Alister Leong | Ogilvy One Shanghai | Account Director |
Lizzy Yao | Oglvy One Shanghai | Associate Account Director |
Objective: To promote adidas’ annual basketball summer league, and dramatize the 3 day finale when NBA stars Dwight Howard and Derrick Rose came to Shanghai to hang out with their fans. Concept: We created DDTV, China’s first ever 3 day, live, interactive television online for fans to watch all the action in Shanghai, after a heated summer league with 1200 teams competing Target audience 16-20 year old male teen basketball fans in China