Title | LIVE RESCUE |
Brand | COASTGUARD NZ |
Product / Service | SEARCH & RESCUE |
Category | A05. Public Service, Charity & Fund Raising |
Entrant | TRIBAL DDB Auckland, NEW ZEALAND |
Entrant Company: | TRIBAL DDB Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | TRIBAL DDB Auckland, NEW ZEALAND |
Credits |
Name | Company | Position |
---|---|---|
Toby Talbot | DDB | Group Executive Creative Director |
Daniel Wright | Tribal DDB | Creative Director |
Regan Grafton | DDB | Deputy Creative Director |
Matt Swinburne | DDB | Copywriter |
Brett Colliver | DDB | Art Director |
Sarah Burilin | DDB | Account Executive |
Tania Jeram | DDB | Agency Producer |
Steve Gulik | DDB | Editor |
Libby Weston-Webb | DDB | Account Director |
Steven Leong | Tribal DDB | Interactive Designer |
David Vaughan | Tribal DDB | Senior Developer |
Rowan Oulton | Tribal DDB | Developer |
Tim Cullinane | Tribal DDB | Senior Account Manager |
To demonstrate the huge task the NZ Coastguard has finding vessels lost at sea, we capsized a boat, stranded 4 people in the ocean, and challenged New Zealand to find them, and save them, in a live-rescue event. Real-time ads drove people online to a search plane simulator to the race against the clock to find the missing boaties. GPS on the boat fed its location into the simulator, which also updated according to current weather conditions and the fading light. Volunteers soon realised they were faced with a hopeless situation, a feeling all too familiar to the Coastguard.