SAMSUNG NX10 WORLD CREATIVE IMAGING COMAPETITION

TitleSAMSUNG NX10 WORLD CREATIVE IMAGING COMAPETITION
BrandSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG NX10
CategoryD01. Digitally Led Integrated Campaign
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising/Web Design Agency:CHEIL WORLDWIDE Seoul, KOREA

Credits

Credits

Name Company Position
THOMAS HONG-TACK KIM Cheil worldwide Creative Director
KYEJO LEE Cheil worldwide Art Director
HYUNJUNG KIM Cheil worldwide Art Director
JOONGSIK CHOI Cheil worldwide Copywriter
EUGENE CHUNG Cheil worldwide Copywriter
EUGENIA SUL Cheil worldwide Planner
GILBERT PARK Cheil worldwide Account Director
HANJOON YOO Cheil worldwide Account Manager
SEAN PARK Cheil worldwide Account Manager
SEUNGLOK BAIK Cheil worldwide Account Supervisor
JACKIE KWAK Shortcut film Agency Producer
EUNA SEOL POST VISUAL Director

Brief Explanation

Build up the brand image and association effectively and deliver a new category creating Samsung’s ‘mirrorless’ camera NX10 as ‘the Creative Tool for Creative Class’. The Creative Class consisting of 120 worldwide young talent were given the new creative tool, Samsung NX 10, to create their own interpreted photography of ‘Creative Moments’. The Final 10 contestants, who were chosen by a combination of public online voting and professional judging evalution. For the users who visited microsite, they were able to support the members of the Creative Class as a fan. Also, real time voting of the work produced by the Creative Class with the NX10 was available. Any of the works could be shared on their Facebook or Twitter to show their friends.