Title | SAMSUNG NX10 WORLD CREATIVE IMAGING COMAPETITION |
Brand | SAMSUNG ELECTRONICS |
Product / Service | SAMSUNG NX10 |
Category | D01. Digitally Led Integrated Campaign |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
THOMAS HONG-TACK KIM | Cheil worldwide | Creative Director |
KYEJO LEE | Cheil worldwide | Art Director |
HYUNJUNG KIM | Cheil worldwide | Art Director |
JOONGSIK CHOI | Cheil worldwide | Copywriter |
EUGENE CHUNG | Cheil worldwide | Copywriter |
EUGENIA SUL | Cheil worldwide | Planner |
GILBERT PARK | Cheil worldwide | Account Director |
HANJOON YOO | Cheil worldwide | Account Manager |
SEAN PARK | Cheil worldwide | Account Manager |
SEUNGLOK BAIK | Cheil worldwide | Account Supervisor |
JACKIE KWAK | Shortcut film | Agency Producer |
EUNA SEOL | POST VISUAL | Director |
Build up the brand image and association effectively and deliver a new category creating Samsung’s ‘mirrorless’ camera NX10 as ‘the Creative Tool for Creative Class’. The Creative Class consisting of 120 worldwide young talent were given the new creative tool, Samsung NX 10, to create their own interpreted photography of ‘Creative Moments’. The Final 10 contestants, who were chosen by a combination of public online voting and professional judging evalution. For the users who visited microsite, they were able to support the members of the Creative Class as a fan. Also, real time voting of the work produced by the Creative Class with the NX10 was available. Any of the works could be shared on their Facebook or Twitter to show their friends.