Title | I MAN |
Brand | SEMIR |
Product / Service | SEMIR FASHION BRAND |
Category | A01. Corporate Information |
Entrant | DRAFTFCB Shanghai, CHINA |
Entrant Company: | DRAFTFCB Shanghai, CHINA |
Advertising/Web Design Agency: | DRAFTFCB Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Poh Hwee Beng | DRAFTFCB | Executive Creative Director, China |
Ethan Tsao | DRAFTFCB | Creative Director |
Laurent Jiang | DRAFTFCB | Associate Creative Director |
Po Yi Leung | DRAFTFCB | Associate Creative Director |
Monkey He | DRAFTFCB | Art Director |
Xiao Xiao Fan | DRAFTFCB | Copywriter |
He Yan | DRAFTFCB | Copywriter |
Xiao Xiao Fan | DRAFTFCB | Producer |
Joanna Go | DRAFTFCB | Group Account Director |
Betty Zhu | DRAFTFCB | Associate Account Director |
Sarah Chin | GolinHarris | Director |
Simon Ren | GolinHarris | Senior Associate |
Rita Cai | GolinHarris | Account Coordinator |
Semir is a mass casual wear fashion brand in China. Hoping to up lift their brand image by crossing over with Hollywood movie "Iron Man 2". The campaign is to announce and create awareness of the cross over event.