Title | OLYMPUS SPACE PROJECT |
Brand | OLYMPUS CORPORATION |
Product / Service | OLYMPUS SPACE PROJECT |
Category | A01. Corporate Information |
Entrant | GROUND Tokyo, JAPAN |
Entrant Company: | GROUND Tokyo, JAPAN |
Advertising/Web Design Agency: | GROUND Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Satoshi Takamatsu | ground | Creative Director |
Keisuke Kayama | Dentsu Creative X Inc. | Producer |
Naoto Nakanishi | Dentsu Creative X Inc. | Director |
Akihiro Okabayashi | Pict INC. | Photographer |
Kenji Nakanishi | Offline Editor | |
Yasuhiro Ohuchi | DIGITAL EGG INC. | Online Editor |
Masamichi Shigeno | and music ltd. | Music |
Hiroyasu Koizumi | ART BREAKERS CO. | Art Design |
As part of the campaign commemorating the 90th anniversary of Olympus Corporation, we shot the Earth from space using the Olympus SLR "E-3" to share with society an opportunity to think about how precious the Earth and its environment really is. Creating newsworthy content and careful media planning that positioned the web as the vessel for all activities created a synergy effect, leading to high consumer interest and greater recognition for Olympus products.