| Title | BECAUSE THE RIGHT COLOUR MATTERS |
| Brand | HEWLETT PACKARD ASIA PACIFIC |
| Product / Service | HP DREAMCOLOR SUITE |
| Category | B03. Business Equipment & Services |
| Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Brown | XM Asia Pacific Pte Ltd | Executive Creative Director |
| Selwyn Low | XM Asia Pacific Pte Ltd | Copywriter |
| Tung Mun Hoe | XM Asia Pacific Pte Ltd | Senior Art Director |
| Christine Thamrin | XM Asia Pacific Pte Ltd | Senior Designer |
| Dominic Tang | XM Asia Pacific Pte Ltd | Senior Designer |
| Kun | Make Studios Pte Ltd | Interactive Developer |
| Melina Chan | XM Asia Pacific Pte Ltd | Senior Account Director |
| Emily Ho | XM Asia Pacific Pte Ltd | Project Manager |
The Challenge Creative professionals face a pressing problem. The colour they see on screen is never the same on print. To fix this, HP offered business owners a free 30-day trial of the HP DreamColor Suite, an integrated solution that delivers colour accuracy from vision to production. Insight Creative industries thrive on perfection. Even the slightest error in colour reproduction can impact your business. And your life. Idea Banner ads are created to depict its disastrous consequences day by day, frame by frame. Unimaginable yet frighteningly possible, it is designed to reinforce the importance of achieving the right colour everytime.