NYCO MACA

TitleNYCO MACA
BrandNYCO MACA
Product / ServiceALBUM
CategoryB04. Household Goods
EntrantPUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES
Entrant Company:PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES
Design/Advertising Agency:PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES

Credits

Credits

Name Company Position
DON SEVILLA III PUBLICIS JIMENEZBASIC EXECUTIVE CREATIVE DIRECTOR
JESS VILLARUEL PUBLICIS JIMENEZBASIC ART DIRECTOR
JR RAMOS PUBLICIS JIMENEZBASIC CEO

Brief Explanation

The design not only needed to stand out on the shelf, but embody the band's own personality and vibe: a unique blend of Brazilian and Filipino music.

The Brief

The task was to create a cover design for Nyco Maca + Playground's latest album.

How the final design was conceived

The design was, in itself, just like the music of Nyco Maca + Playground. The coconut was a playful fusion of Brazil's number one passion, football, and a ubiquitous Filipino symbol.

Indication of how successful the outcome was in the market

The album not only attracted attention on the shelf of music stores. It also helped strengthen nyco Maca + Playground's identity as they sold their CDs. Not a small feat, considering the xosntant threat of music piracy.