Brief Explanation

While most advertising establishes either of the promises, long or strong, the challenge was to establish both propositions in an evocative manner.

The Brief

The brief was to establish Pantene's promise of long and strong hair, with limited budgets.

How the final design was conceived

We decided to play on the string art form, and used a single strand of hair to create pieces of art, thus establishing not just long, but strong hair.

Indication of how successful the outcome was in the market

The campaign ran for a period of two weeks and the outlets where the posters were put up performed 22% better than the outlets where it wasn't put up.