KARATE

TitleKARATE
BrandKASETSART UNIVERSITY
Product / ServiceKASERSART KARATE SCHOOL
CategoryA04. Stationery
EntrantMONDAY Bangkok, THAILAND
Entrant Company:MONDAY Bangkok, THAILAND
Design/Advertising Agency:MONDAY Bangkok, THAILAND

Credits

Credits

Name Company Position
Passapol Limpisirisan Monday Creative Director
Wiboon Leepakpreeda Monday Creative Director
Patraporn Achariyasilp Monday Graphic Designer
Tanagorn Chinamornlert Monday Graphic Designer

Brief Explanation

People are not interested and learn Karate even though it is widely well-known. It has been perceived that Karate is only for the strong people. Actually, anyone can easily start practicing Karate. Kasetsart Karate School aims to change this attitude by making people believe that anyone can learn Karate.

The Brief

Kasetsart Karate School need recruit new members and want to attract women and teen in any age range.

How the final design was conceived

As Shiho Tameshi-wari (the action of breaking the wood board) reminds people the Karate, the name card of Kasetsart Karate School has been designed to be made of wood which can be easily broken into 2 pieces. This is to reinforce the belief that Karate is not hard to learn. Not only the creative design and material selection of the name card, the practical usage is also concerned. The broken pieces of the name card have been designed to be used even though they are separated.

Indication of how successful the outcome was in the market

New women and teen members to register during the distribution of period of Karate Name Card.