Brief Explanation

While people know the benefits of trees, they've never actually thought of gifting trees.

The Brief

treesforfree.org, a tree planting charity, wanted to tell people looking to buy a gift to consider gifting a tree. And, in the process, raise funds for planting trees.

How the final design was conceived

A tree is a gift unlike any other. It is a gift that keeps giving. It gives oxygen, shade, shelter, fruits, brings rain and a host of other things. In order to bring this thought to life, we took the single graphic element of a 'giving hand' and created a tree of 'giving hands'.

Indication of how successful the outcome was in the market

Individuals and institutions are slowly but surely considering treesforfree.org gift certificates for thier frinds and employees.