Brief Explanation

The objective was to create a meaningful memento of a music CD box set that brings music lovers and aficionados through the music journey of a band whose soulful music has always been down-to-earth, genuine and personal.

The Brief

The band wanted to connect on a very personal level with their fans and music lovers, in the way which one can feel the heart and soul behind the songs and the lyrics as well as experience the journey undertaken by the band to create such soulful music.

How the final design was conceived

The experience of owning the Humpback Oak Oaksongs is like stepping into the lives of the musicians, into their homes. Ownership of the music box set is very personal. With thoughtful touches like prints of original lyrics since 1990 and lyric sheets as CD covers, one relives the time when the band felt right at home, creating its music, songs and penning its aspirations and most inner thoughts.

Indication of how successful the outcome was in the market

A total of 500 units were produced and within 2 days, 70% of this limited edition music CD box set were sold.