URGENT NAMECARD

ClientURGENT RUBBER STAMP MAKERS
ProductRUBBER STAMP MAKERS
EntrantKINETIC SINGAPORE, SINGAPORE
Type of EntryCorporate or Brand Identity
CategoryA04. Stationery
TitleURGENT NAMECARD
Product/ServiceRUBBER STAMP MAKERS
Entrant Company:KINETIC SINGAPORE, SINGAPORE
Design/Advertising Agency:KINETIC SINGAPORE, SINGAPORE

Credits

Brief Explanation

Rubber stamp makers come a dime a dozen. There is little effort spent on standing out from competitors. Many stamp makers believe their product is no different from the next stamp maker, leading to the status quo. Hence with such a homogeneous product, there was a need to create an image for the client, one that stands out and creates an impact.

The Brief

To create a business card that makes an impression.

How the final design was conceived

We went back to the basics and to the core of the business and product. In its simplest form, the rubber stamp inspired the idea. The business card was created in the same fashion as a rubber stamp, from the material to the tactile feel. The idea was true to the function of the rubber stamp and it represented exactly what rubber stamp makers do best.

Indication of how successful the outcome was in the market

The business card was an instant ice-breaker in business engagements and provided new business opportunities, resulting in a 20% increase in revenue.

Credits

Name Company Position
Pann Lim Kinetic Singapore Creative Director
Gian Jonathan/Pann Lim Kinetic Singapore Art Director
Gian Jonathan/Pann Lim Kinetic Singapore Copywriter