Brief Explanation

Use at least budget to convey a large the faith, hope more people can see the different means of communication. Final and can move with greater response, and then put into action to help vulnerable children!

The Brief

Child Welfare League Foundation has always been to help more vulnerable children services, so for many children being abandoned, and the need to care for children, we have to care about! Also hope that by advertising, so that more people support us and join us in helping or being abandoned, and the need to care for each child! As the Foundation produced a limited budget, hoping to convey a more economical way of this belief.

How the final design was conceived

In Taiwan, a lot of faith is part of modern life. Caring, help others who are Buddha. Therefore, we like the concept of Buddha, because in Buddha mind, every child is like a blossoming lotus out of mud, but not infected, we need more love to irrigation, so that they grow up. Because of this empathy, we use the combination of modern Chinese ink line drawing techniques that help clients create a poster design and to picture through this simple and belief, so that all children in need can get more love !

Indication of how successful the outcome was in the market

Welfare League Foundation, the children were followed for two years: natural super-popular, should not being abandoned-All kids, we love! For the abandoned lot of cultural and educational promotion in the community, get a lot of positive recognition and fund-raising goal to achieve the intended. This year, the poster work also won Top Ten Golden textual Award, and the red dot design award honor. We will continue with our customers through high-quality advertising design, deliver more beautiful and loving faith, hope for vulnerable children to seek more happiness! !