| Title | 15TH ANNIVERSARY LOGO |
| Brand | TELEKOMUNIKASI SELULAR |
| Product / Service | TELECOMMUNICATIONS PROVIDER |
| Category | A01. Corporate Identity Schemes |
| Entrant | LEO BURNETT KREASINDO Jakarta, INDONESIA |
| Entrant Company: | LEO BURNETT KREASINDO Jakarta, INDONESIA |
| Design/Advertising Agency: | LEO BURNETT KREASINDO Jakarta, INDONESIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Brian Charles Capel | Leo Burnett Kreasindo | Executive Creative Director |
| Dodi Triaviandi | Leo Burnett Kreasindo | Creative Director |
| Dodi Triaviandi/Brian Charles Capel | Leo Burnett Kreasindo | ECD/CD |
| Dodi Triaviandi/Sarwanto | Leo Burnett Kreasindo | Creative Director/Designer |
Creating a logo that would also emphasize their vision of ‘bringing mobile lifestyle to Indonesians’. The logo needed to bring the vision to life.
To create a logo in conjunction with their 15 year anniversary as Indonesia’s leading telecommunications provider.
We needed to create a logo that would give people the real experience of mobile lifestyle. An experience that when in contact with Telkomsel at anytime, Telkomsel will be able to give people experiences that would enhance their lifestyle.
The anniversary is celebrated in one month. And in that one month, 6.7 million downloads was captured daily through the QR code logo.