| Title | BIG BOOK |
| Brand | M&C SAATCHI |
| Product / Service | ADVERTISING AGENCY |
| Category | A05. Publications |
| Entrant | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Design/Advertising Agency: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Henry Yap | M&C Saatchi (M) Sdn Bhd | Executive Ceative Director |
| Ellie See | M&C Saatchi (M) Sdn Bhd | Senior Designer |
| Casey Loh | M&C Saatchi (M) Sdn Bhd | Copywriter |
| Farrah Harith McPherson | M&C Saatchi (M) Sdn Bhd | Senior Group Account Director |
The item has to house everything about M&C Saatchi from the agency’s background to its portfolio while reflecting the philosophy of Brutal Simplicity of Thought at the same time.
To create an item to promote M&C Saatchi Malaysia to prospective clients.
An oversized tome was created. However, the humongous book opens up to reveal a condensed version of a potentially thick book in its essence. That is what Brutal Simplicity is all about.
The Big Book became a talking point amongst our current clients and also contributed towards helping the agency win 4 out of 4 business pitches in 6 months.