THE ONEDER BRAIN!!

Short List
TitleTHE ONEDER BRAIN!!
BrandYOSHIDA HIDEO MEMORIAL FOUNDATION
Product / ServiceONE SHOW 2009 EXHIBITION IN JAPAN
CategoryA02. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Credits

Credits

Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Yoshihiro Yagi Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Mariko Tsukamoto Dentsu Inc. Copywriter
Fujinari Tsutsumi Dentsu Inc. Copywriter
Eriko Ishibashi Dentsu Inc. Copywriter
Nae Mikuni Dentsu Inc. Copywriter
Yoshihiro Yagi Dentsu Inc. Designer
Yo Kimurada Katachi Co. Ltd. Designer
Katsutoshi Hanada Katachi Co. Ltd. Designer

Brief Explanation

One Show is an award competition for creative minds working at the highest level, by using a visual that would overwhelm them.

The Brief

Announce the One Show Exhibition. Let the target know that

How the final design was conceived

Depict the creative thought process of the creative minds recognized at One Show. The explosive moment when an idea is created and the seemingly chaotic state of the mind are symbolized by what looks like a circuit board, using a great number of words. When visitors enter the venue, they would feel as if they were actually witnessing great creative minds at work.

Indication of how successful the outcome was in the market

We produced four types of poster, 13 different kinds of DM, plus leaflets to show volume and also to illustrate how the idea can be developed in a number of ways. Many visitors closely observed the panels and posters, along with the winning entries, increasing both the time of stay and repeat visits.