TAMIYA BUSINESS CARD

Short List
TitleTAMIYA BUSINESS CARD
BrandSIAM TAMIYA
Product / ServiceTAMIYA MODEL KITS SHOP
CategoryA04. Stationery
EntrantCREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Entrant Company:CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Design/Advertising Agency:CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND

Credits

Credits

Name Company Position
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Chief Creative Officer
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Executive Creative Director
Tienchutha Rukhavibul Creative Juice\Bangkok (TBWA) Graphic Director
Manasit Imjai Creative Juice\Bangkok (TBWA) Art Director
Tienchutha Rukhavibul Creative Juice\Bangkok (TBWA) Art Director
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Art Director
Manasit Imjai Creative Juice\Bangkok (TBWA) Designer
Tienchutha Rukhavibul Creative Juice\Bangkok (TBWA) Designer
Piya Chunnon Creative Juice\Bangkok (TBWA) Account Supervisor

Brief Explanation

Since the shops give away name cards to prospect customers anyway, why not make it into a sample modeling kit.

The Brief

Tamiya wanted to expand customer base, though Tamiya's products are only able to be truly appreciated when you get your hands on it.

How the final design was conceived

The surprise from something as simple as a name card actually able to be made into a model and consumer's curiosity triggers them to try it out.

Indication of how successful the outcome was in the market

The novelty of the concept became a topic of conversation between modeling enthusiast, leading to people rushing to the shops, specially requesting for a name card.