Brief Explanation

To experiment the TV program’s content, ”it is nice to convey someone’s passion. ”, we created the opportunity on twitter and the web site to communicate with users about one’s affected phrase. Through twitter , this project was aimed at increasing recognition about the TV program.

The Brief

To take over and to instill the TV program’s content into user. The main point is that the main message of the TV needs to be traced but not the same tones because website and TV would not be same media.

How the final design was conceived

The one’s affected phrase is invited on Twitter. Phrases are helically lined up like DNA. On this site, the phrases are judged by user. The popular phrases called “most powerful DNA” are selected, gathered and compiled a database. When you tweet “I need a passion word.” on Twitter or this site, then you get the phrases someone submitted from this site to cheer up. To represent “creating DNA from passion”, we innovate motion and BGM.

Indication of how successful the outcome was in the market

Not only to submit the phrases but also to cheer up from the phrases, user can communicate each other on this project. Strengthening linkages with the TV program, this project is succeed for user to remind of the importance of someone’s “JONETSU NO KEIFU”. This project made contributions to expand fan base, increase the viewer and recognition about the TV program, and finally improve the image of the client.