PUNCH NAME CARD SET

Short List
TitlePUNCH NAME CARD SET
BrandHONG KONG ACUPUNCTURISTS ASSOCIATION
Product / ServiceMEDICAL PROFESSION ALLIANCE
CategoryA04. Stationery
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Design/Advertising Agency:LEO BURNETT Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Connie Lo Leo Burnett Hong Kong Executive Creative Director
Miranda Shing Leo Burnett Hong Kong Group Creative Director
Paul Yu Leo Burnett Hong Kong Senior Copywriter
Timothy Li Leo Burnett Hong Kong Senior Art Director / Designer

Brief Explanation

Most people think acupuncture is something that's outdated and old-fashioned. Through this new business card design, we would like to give acupunture a fresh and modern image. The card is punctuated with a acupoints through special diecuts.

The Brief

To design a business card which is attractive, lively and educational.

How the final design was conceived

A business card is the medium through which many people gain their first impression of an association. So we decided to make a good use of it. By using modern images and subtle die-cuts, the card interactively introduces acupoints on the human body, engaging the viewer in a new and interesting way.

Indication of how successful the outcome was in the market

The new card design became a hot talking-point amongst clients and business related parties,and became not just an information piece but a mini collector's item.