CORNERS

TitleCORNERS
Brand3M INDIA
Product / ServiceSUPER HEAVY DUTY TAPE
CategoryA04. Stationery
EntrantGREY GROUP Singapore, SINGAPORE
Entrant Company:GREY GROUP Singapore, SINGAPORE
Design/Advertising Agency:GREY GROUP Singapore, SINGAPORE

Credits

Credits

Name Company Position
Ali Shabaz Grey Group Singapore Chief Creatiave Officer
Joseph Cheong Grey Group Singapore Copywriter
Ang Sheng Jin Grey Group Singapore Art Director
Ang Sheng Jin Grey Group Singapore Designer
Jeremy Wong Nemesis Pictures Photographer
Harpi Sim Nemesis Pictures Photographer
Evan Lim Magic3 Retoucher / Illustrator
Wong Cheng Wah Grey Group Singapore Agency Producer
Subbaraju Alluri Grey Group Singapore Account Manager
Vijay Jacob Grey Group Bangalore Account Manager
D.S. Sachdeva 3M India Limited Advertiser's Account Manager
Liana Oh Nemesis Pictures Producer

Brief Explanation

The market is filled with a variety of tape adhesive brands, so the challenge for the Agency was to make the product properties stand out on the stationery set.

The Brief

3M wanted us to develop a stationery to highlight its unique selling point of the strongest heavy duty tape in the market.

How the final design was conceived

We derived the core idea that adhesive tapes are usually used to stick paper on corners. Using characters of weight and sturdiness within each stationery collateral, we can clearly see how the strength of the heavy duty tape is depicted.

Indication of how successful the outcome was in the market

The heavy duty tape division met its objective to clearly show the product properties at any point of contact with their business partners in their collaterals from name cards to envelopes.