Brief Explanation

The market is filled with a variety of tape adhesive brands, so the challenge for the Agency is to make the product properties stand out on the point-of -sale posters in an engaging and simple manner.

The Brief

3M Super Heavy Duty Tape is conceivably the strongest heavy duty tape adhesive in the market. The Client tasked the Agency to highlight and show this unique product proposition to potential buyers and increase the brand recall in the market.

How the final design was conceived

We derived the core idea that adhesive tapes are usually used to stick paper on corners. Using characters of weight and sturdiness within each point-of-sale poster, we can clearly see how the strength of the heavy duty tape is depicted.

Indication of how successful the outcome was in the market

The poster met its objective to clearly show the product properties at the point of contact with potential buyers, seen from the increase in sales and brand recall.