Brief Explanation

A no holds barred, factual and hard hitting open letter to the Prime Minister of India. We wanted to write it on the eve of the new year and make a point that hopefully the next year we will see justice. At last.

The Brief

To highlight the 25 years of the Union Carbide Gas Tragedy in Bhopal and the fact that people are still waiting for justice even after so many years.

How the final design was conceived

We created a poster which brought out the pathos of the Bhopal Gas disaster

Indication of how successful the outcome was in the market

Do shock tactics work? Yes, argues ICJB member Satinath Sarangi, one of the most dogged campaigners for the rights of the Bhopal victims. Of the postcard campaign targeting the PM, he says: “That’s why the PM agreed to set up an empowered commission to look into the disbursement of relief money. It’s another thing that he hasn’t actually set it up as yet.” Because the Bhopal campaign has dragged on for so long, the ICJB has been under constant pressure to come up with newer tactics to keep its struggle alive.