Brief Explanation

The primary objective was to spread the message of recycling without wasting paper or causing environmental harm of any kind.

The Brief

SembCorp – one of Asia’s largest waste-to-resource technology companies wanted to create a new brand identity that re-emphasized the benefits of recycling to customers and clients.

How the final design was conceived

SembCorp’s new business cards went much further than just using recycled paper. An innovative fold created an infinite loop and gave the business cards four facets. Every card, in a witty manner, highlighted the many rewards of recycling with the aid of illustrated short stories.

Indication of how successful the outcome was in the market

The cards became more than just corporate identity. They became effective advertisements without any media spend. More proof that one good act leads to another.