HEART/INTESTINE/LUNGS

TitleHEART/INTESTINE/LUNGS
BrandVIN SEVEN CO.
Product / ServiceMADHOP
CategoryA02. Posters
EntrantOGILVY & MATHER Bangkok, THAILAND
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Design/Advertising Agency:OGILVY & MATHER Bangkok, THAILAND

Credits

Credits

Name Company Position
Wisit Lumsiricharoenchoke Ogilvy & Mather, Thailand Executive Creative Director
Nopadol Srikieatikajohn Ogilvy & Mather, Thailand Executive Creative Director
Wisit Lumsiricharoenchoke Ogilvy & Mather, Thailand Copywriter & Art Director
Nopadol Srikieatikajohn Ogilvy & Mather, Thailand Copywriter & Art Director
Thawatchai Saengthamchai Ogilvy & Mather, Thailand Copywriter
Kris Garford Spindler Ogilvy & Mather, Thailand Copywriter
Kornthon Anantananukun Ogilvy & Mather, Thailand Art Director
Teerayut Chureytim Ogilvy & Mather, Thailand Graphic Designer
Sushada Sudchaidee Ogilvy & Mather, Thailand Agency Producer
Siratha Suksawang Ogilvy & Mather, Thailand Account Manager
Peerajet Sringean Ogilvy & Mather, Thailand Account Supervisor
Kamonwan Saenissara Ogilvy & Mather, Thailand Planner
Anuchai Secharunputong / Nok Pipattungkul Remix Studio Bangkok Photographer
Anuchai Secharunputong Remix Studio Bangkok Illustrator & Illustrator

Brief Explanation

* Creating a new era of sport which will terminate the rest to be old school. * Capture an intension of core target to interest and become our brand member. * Drive product trail among public while using it as demonstration activity.

The Brief

* New launch of new extreme sport equipment in Thai market which is not an extreme sport country. * Together with the type of product (Jumping Stilt) is require skill and brave to learn and play. * Also create an impact of communication campaign launch among young generation who is a core target group.

How the final design was conceived

* Come from consumer insight that reflect the feeling while using product, no matter what we try to describe – it’s not equal you feel it yourselves. These are our Communication Strategy. * Then when it’s come to design we reflecting deep down inside you also feel the same thing. The internal organs scream / fear and frighten are simple way to show the impact of our product.

Indication of how successful the outcome was in the market

* During launch campaign, more than 1,000 people have tried our product. 100 members to join our training session. More than 100 units sold during first month. * Nowadays, client expanding the product range to other extreme sport categories and become a well-known extreme sport brand of Thailand.