Brief Explanation

Enriched with natural herbal extracts, Medimix is the world's best selling ayurvedic soap. But with the increasing presence of competitors with huge corporate backing in the ayurvedic space, we realized that our differentiating factor was that Medimix is handmade. Our challenge was to create a poster campaign that would highlight this positioning in unique way.

The Brief

To illustrate that the world's best selling herbal ayurvedic soap, is in fact, made by hand.

How the final design was conceived

Handmade posters for a handmade soap. The thought was simple. The execution wasn't. Just like in Medimix, only nature went into creating these posters.

Indication of how successful the outcome was in the market

Product enquiries at international trade fairs went up significantly. The audio-visual that illustrated how painstakingly these posters were created drew a lot of attention.