Title | CREATIVE WAVE |
Brand | RADIO DADA |
Product / Service | ONLINE RADIO |
Category | A02. Posters |
Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Design/Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Mark Ringer | TBWA\ TEQIILA\ HONG KONG | Executive Creative Director |
Kin Hui | TBWA\ TEQUILA\ HONG KONG | Creative Director |
Gobby Leung | TBWA\ TEQUILA\ HONG KONG | Copywriter |
V Lau | TBWA\ TEQUILA\ HONG KONG | Art Director |
Joyce Ng | TBWA\ TEQUILA\ HONG KONG | Art Director |
Our objective as the same time is the biggest challenge because the ad is requested to use the typical language of Hong Kong to promote a local radio station to the foreigners.
Make an ad for a Hong Kong local radio station call “radio dada”, presenting their programs, culture and style in the international Radio Festive.
To break the language boundary and promote radio dada to the people who come from all over the world. The creative introduce the spirit of an International performance art artist from Hong Kong into the creative, writing whatever wants to say on the wall. So the program details were put on the wall in the poster and form a sound wave, just like graffiti which is one of the performance that show the freedom of speech. All the elements make the audiences easy to understand the culture and style of radio dada, even though they may not know Chinese.
TBC