CREATIVE WAVE

TitleCREATIVE WAVE
BrandRADIO DADA
Product / ServiceONLINE RADIO
CategoryA02. Posters
EntrantTBWA\TEQUILA\HONG KONG, HONG KONG
Entrant Company:TBWA\TEQUILA\HONG KONG, HONG KONG
Design/Advertising Agency:TBWA\TEQUILA\HONG KONG, HONG KONG

Credits

Credits

Name Company Position
Mark Ringer TBWA\ TEQIILA\ HONG KONG Executive Creative Director
Kin Hui TBWA\ TEQUILA\ HONG KONG Creative Director
Gobby Leung TBWA\ TEQUILA\ HONG KONG Copywriter
V Lau TBWA\ TEQUILA\ HONG KONG Art Director
Joyce Ng TBWA\ TEQUILA\ HONG KONG Art Director

Brief Explanation

Our objective as the same time is the biggest challenge because the ad is requested to use the typical language of Hong Kong to promote a local radio station to the foreigners.

The Brief

Make an ad for a Hong Kong local radio station call “radio dada”, presenting their programs, culture and style in the international Radio Festive.

How the final design was conceived

To break the language boundary and promote radio dada to the people who come from all over the world. The creative introduce the spirit of an International performance art artist from Hong Kong into the creative, writing whatever wants to say on the wall. So the program details were put on the wall in the poster and form a sound wave, just like graffiti which is one of the performance that show the freedom of speech. All the elements make the audiences easy to understand the culture and style of radio dada, even though they may not know Chinese.

Indication of how successful the outcome was in the market

TBC