Brief Explanation

During World Cup period, many advertisement and promotion will be release. And poster itself is no longer a new media; to stand out from all others ad and promote Adidas football cleats, the creative this time use a special design to deliver the message.

The Brief

Make use of the world cup create a poster to promote the Adidas football cleats.

How the final design was conceived

Since World Cup is one of the most important soccer event, all the strong national soccer teams will match up and fight for the victory just like a world war. The creative turn the poster into breaking news express to promote the Adidas football cleats by highlighting the main sponsored soccer player.

Indication of how successful the outcome was in the market

The poster won an overwhelming success.It did stand out from the posters ad during world cup period. And the sale of Adidas soccer cleats got a significant increase.