| Title | RECYCLE |
| Brand | ADIDAS |
| Product / Service | RUNNING SHOES DONATION PROGRAMME |
| Category | A01. Corporate Identity Schemes |
| Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Design/Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Ringer | TBWA\ TEQIILA\ HONG KONG | Executive Creative Director |
| Kin Hui | TBWA\ TEQUILA\ HONG KONG | Creative Director |
| V Lau | TBWA\ TEQUILA\ HONG KONG | Art Director |
Make use of the charity event to promote both the event and Adidas corporate social responsibility.
Create a logo for an Adidas charity redemption scheme.
Based on the typical recycle logo design, we incorporate the Adidas logo inside to link up the event and Adidas.