FALLING WATER

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ClientHYUNDAI MOTOR COMPANY AUSTRALIA
ProductI45 LAUNCH
EntrantREVOLVER Sydney, AUSTRALIA
Type of EntryCraft: TV
CategoryA04. TV - Best Use of Cinematography
TitleFALLING WATER
Product/ServiceI45 LAUNCH
Entrant Company:REVOLVER Sydney, AUSTRALIA
Advertising Agency:INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Creative DirectorTim Brown & Peter Buckley for Disciple
Agency ProducerDavid Steindl
PlannerKathy O'connor
Account ManagerProduction Manager: Keal Shannon/Business Manager: John Larkin
DirectorBruce Hunt
ProducerCatherine Jarman/Executive Producer: Michael Ritchie
EditorDrew Thompson For Guillotine
Sound Design/ArrangementSimon Kane For Song Zu
Music Artist/TitleElliot Wheeler For Turning Studios
CameramanCinematographer: Danny Ruhlmann
Post ProductionAnimal Logic
Other CreditsVisual Liquid: Tino Foti Production Designer: Karen Murphy

Brief Explanation

The ad has all been filmed in camera and brings to life in water the tests, commitment and investment that Hyundai has dedicated itself to, in bringing every i45 to market. The Hyundai i45 is part of the new Hyundai design philosophy of ‘fluidic sculpture’. Central to the execution of the creative idea, is an amazing use of water droplet technology in the TV commercial. Using a highly sophisticated rig flown in from Canada for the stunning water effect, the team created a range of beautiful imagery and shapes within the cascading water.