Title | IMAGINATION |
Brand | HONDA |
Product / Service | HONDA JAZZ |
Category | A01. TV - Best Use of Animation |
Entrant | REVOLVER Sydney, AUSTRALIA |
Entrant Company: | REVOLVER Sydney, AUSTRALIA |
Advertising Agency: | 303 SYDNEY, AUSTRALIA |
Production Company: | REVOLVER Sydney, AUSTRALIA |
Credits | |
Creative Director | Julian Watt |
Copywriter | Gary Du Toit/Deborah Frenkel |
Agency Producer | Lucy Trengove |
Director | Kris Moyes |
Producer | Georgina Wilson/Caroline Barry/Executive Producer: Michael Ritchie |
Editor | Stewart Reeves For Guillotine |
Music Artist/Title | Elliot Wheeler For Turning Studios |
Art Director | Bryan Dennis |
Lighting | Ross Emery/Ben Sullivan |
Post Production | Animal Logic |
The commercial demonstrates the car's interior space and versatility using the language of a strikingly familiar object - a child's plastic block. More than a million multi-coloured Mega Blocks flow into and out of the car, transforming into a series of objects along the way - a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a tidal wave, a submarine, and more.