METICULOUS

TitleMETICULOUS
BrandGIO INSURANCE
Product / ServiceINSURANCE COMPANY
CategoryA01. TV - Best Use of Animation
EntrantMILFORD FILM & ANIMATION Stockholm, SWEDEN
Entrant Company:MILFORD FILM & ANIMATION Stockholm, SWEDEN
Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA
Production Company:AGAINSTALLODDS Stockholm, SWEDEN
2nd Production Company:XYZ STUDIOS Melbourne, AUSTRALIA

Credits

Executive Creative DirectorAndy Dilallo/Jay Benjamin
CopywriterGary Dawson/Rupert Taylor
Agency ProducerAdrian Shapiro
DirectorNiklas Rissler/Derek Picken
ProducerJosh Thorne
Sound Design/ArrangementSound Reservoir
Music Artist/TitleEclectic Music
AnimationMilford Film And Animation
Art DirectorTim Green
Post ProductionMilford Film And Animation

Brief Explanation

Meet the charming and meticulous-natured animated characters living in the poetic world of GIO. The long-standing insurance company was willing to break away from the norm and create something totally different in tone and voice for a brand in a conservative category. Creating the meticulous world of GIO was a challenge as the time frame for this 3D-production was just over three weeks.