THE WIND INSTRUMENT

Short List
TitleTHE WIND INSTRUMENT
BrandKHAITAN
Product / ServiceFANS
CategoryA06. TV - Best Use of Music
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
Advertising Agency:JWT Mumbai, INDIA
Production Company:AVAKKAI FILMS Bangalore, INDIA

Credits

Executive Creative DirectorSenthil Kumar
Creative DirectorShamik Sengupta
CopywriterSenthil Kumar/Shamik Sengupta
Agency ProducerAnjana Dutt
Advertiser's SupervisorSk Bajaj
Account SupervisorSayam Bhadra
DirectorSenthil Kumar
ProducerAshvin Naidu
EditorSally Salgaonkar
Sound Design/ArrangementTaufiq Qureshi/Raman Mahadevan/Senthil Kumar
Music Artist/TitleTaufiq Qureshi
Art DirectorSenthil Kumar
LightingTassaduk Hussain

Brief Explanation

Vocal Percussion Sound Design Using Nothing but a Hundred Voices. No instrument was used in the making of this soundtrack. Every single note and rhythm and melody was created using vocal chords. Voices that rendered the wind blowing percussion of several wind instruments like : Shehnai - ancient Indo Persian mouth organ, Bansuri - Classical Bamboo Flute and Himalayan Pan flutes, Tabla and dholaks. The video captures the transformation of a windless day in a desert city, where even paper kites wont fly, to a really windy day. Feel The wind with Khaitan fans, also known as wind instruments.