CANDLE

Short List
TitleCANDLE
BrandWWF
Product / ServiceEARTH HOUR
CategoryA05. TV - Best Use of Film Direction
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA
Production Company:PLAZA FILMS Sydney, AUSTRALIA

Credits

Executive Creative DirectorAndy Dilallo/Jay Benjamin
CopywriterChris Round/Gary Dawson
Agency ProducerAdrian Shapiro
Advertiser's SupervisorAndy Ridley
Account SupervisorAmanda Quested
DirectorNick Robertson
EditorDanny Tait @ The Tait Gallery
Sound Design/ArrangementEllitt Wheeler At Turning Studio
Art DirectorGary Dawson
LightingEarle Dresner
Post ProductionFuel

Brief Explanation

In this commercial for Earth Hour 2009,we see what can be achieved when a community of people come together to celebrate Earth Hour. Through a sequence shots we watch as people of all ages stitch, steal and borrow white sheets which they proceed to drape over their balconies Meanwhile inside the apartment block we see a group of young people racing up the stairs to the top of the building carrying brightly coloured sheets. Suddenly they’re caught by the wind and whipped up into the air and at this point we see that they’ve created a flame.